Books

Thursday, February 4, 2010 at 2:50PM
The Gordian Team

 

Persuading For Results

by Stephen Kozicki and Gary Peacock

When persuading for results, you will need to persuade individuals and to persuade groups. For most high–stakes persuasion, you must persuade a group — a group with diverse people, with diverse interests and with diverse opinions — this book will make you more effective at persuading groups.
We want to help you persuade for results: to become capable of influencing, inspiring and directing behaviour.

	Revealed in this book: • Breakthrough thinking for faster preparation  • Using language persuasively • Effective methods of persuasion  • Persuading with stories • Buying styles  • Persuading with images • Influencing executives  • Most common mistakes

 

Introducing a new way of thinking about persuasion — emphasizing the importance of the audience, focusing on action outcomes, and balancing content and style — we give you a fresh way to persuade for results. If you want to be more effective at persuading for results, you must become a persuasive presenter.

AUTHORS
Stephen Kozicki is a specialist in strategic account management, negotiation skills and persuasion. Stephen draws on decades of experience and extensive research to give his insights in this book. Stephen's first book, The Creative Negotiator was a best seller, winning a number of business awards and selling over 120,000 copies in eight languages.

Gary Peacock is a skilful persuader, with over 20 years of experience in operations with a UK-listed company in the UK and Australia. Gary helps organisations improve performance by implementing strategy more effectively, managing major accounts and increasing negotiating skills. He has extensive experience communicating complex information in simple and persuasive ways.

 

Creative Negotiator by Stephen Kozicki In his best selling book, 'The Creative Negotiator', Stephen Kozicki describes negotiating as the art of reaching an agreement by resolving differences through creativity. The book guides the reader through the processes of becoming a flexible negotiator, planning outcomes and being creative. Stephen transforms the key issues of business negotiations into useful tools and concepts that can be implemented into any organisation.   'The Creative Negotiator' has sold over 110,000 copies and has been translated into seven languages. It is the first book of its kind to achieve this level of success. "Full of excellent advice, presented with clarity and humour. It's easy to read, simple to use. 'The Creative Negotiator' is a must for our professional library." Allan Pease - Best Selling Author of 'Body Language' "This is a terrific book that will help you take the anxiety out of negotiating. Easy to follow and memorable, it will arm you with the attitude, skills and judgement that will make you come out ahead in all types of circumstances requiring negotiation." Eleni Wang - Managing Director - Bankers Trust Hong Kong

Article originally appeared on Gordian Business (http://persuadingforresults.com/).