Persuading Groups to Yes

How to persuade a group with different interests and positions

Speaker: Gary Peacock [Profile]

In the past, presenters often needed just one tool of persuasion - their title. Today, leaders deal with more complexity and more stakeholders. For example, customers now combine in buying groups and competitors join the same strategic alliances. These situations bring together different people with different interests and different preferences. In an increasingly global market, presenters also need to persuade, influence, and negotiate with leaders and government officials from different countries.

In this increasingly complex world, presentation skills and the skill of persuasion is becoming more valuable. Each day thousands of people use some of the tools of persuasion. Yet few people understand why the tools work, and few people use a wide selection of models to present their ideas. This program provides you with information on the range of possibilities available. From some of the recent research, you will learn why some of the practical ideas work and you will practice using some of the tools to develop your presentation skills.

Persuading coalitions of people needs a higher skill than simply presenting information. Effective persuasion needs the competence to compel action. This program combines practical tools from change management, strategy, sales, and psychology. We focus on framing persuasive presentations where the objective is to get a group to take action.

Key contents include: 

• Learn how to increase your influence on groups
• How to segment a group
• How to use the language of the group
• Three questions you must answer and then ask the group

 Client outcomes achieved 

• Groups take action more often
• Groups buy-in more to decisions
• Groups move to action faster

 Sample participant comments: 

• I was surprised that highlighting problems could be so effective
• Gary is a great facilitator and makes it easy to understand the sometimes slippery ideas of successful presentations
• I was surprised the power of suggestions was so effective

 Download the Questionnaire for clients preparing for a Keynote