Seize the Opportunity of Turbulence

Seize the Opportunity of Turbulence (334KB)

We are entering a new age: the Age of Turbulence. Caslione and Kotler, in their book, Chaotics: The business of managing and marketing in the Age of Turbulence, suggests that turbulence, risk and uncertainty are the more normal conditions of industries, markets and companies. This new normality is punctuated by periodic spurts of prosperity and downturn.