How to turn Strategic Accounts into a growth engine for your business

Google

By Peter Browne

How can you turn Strategic Account Managment into a growth engine for your business? Research has revealed that revenue from Strategic Accounts is growing at a rate nearly twice that of average accounts.

To find out how, we present a video interview with Bernard Quancard, President and CEO of the Strategic Account Managment Association (SAMA).  The organisation that 50 years ago created a new profession: the Strategic Account Manager.

In this new video you will get answers to questions such as:

• Customers can't all be strategic, so which ones should you consider?
• What are the key elements for operating an effective SAM program?
• What metrics should be used for managing a successful SAM program?

For help in developing and growing your SAM program contact us on +61 2 9450 1040 or at www.gordianbusiness.com.au.